Post Show Report
PATR1. Exhibition Profile
| Exhibition | Taiwan International Tea, Coffee & Wine Expo |
|---|---|
| Date | 2018.11.16(Fri.)-19(Mon.) 10:00-18:00 |
| Venue | Taipei Nangang Exhibition Center, Hall 1, 1F & 4F |
| Organizers | The Association of Taiwan Tour Souvenir Taiwan Tea Manufacturer’s Association Taiwan Coffee Association Chan Chao International Co., Ltd. |
| Admission | (1) Pre-Registration (2) Onsite Ticket：Admission NT$200, Discount NT$100 |
PART2. Statistics
i. Exhibitors’ Report
The Expo broke the record of 764 exhibitors and 1,900 booths in 2018, it grew in size and number each year especially in coffee, tea & wine area.
| Booths | ||||||||
|---|---|---|---|---|---|---|---|---|
| TEA | WINE | COFFEE | FOOD & EQUIPMENT |
TRENDS FOOD | CHAIN STORE | TOURISM | SUBTOTAL | |
| 2016 | 203 | 222 | 780 | 167 | 91 | 103 | 34 | 1,600 |
| 2017 | 234 | 254 | 910 | 185 | 91 | 122 | 32 | 1,828 |
| 2018 | 250 | 260 | 990 | 190 | 72 | 102 | 36 | 1,900 |
| YoY | 6.84% | 2.36% | 8.79% | 2.70% | -20.88% | -16.39% | 12.50% | 3.94% |
| Exhibitors | ||||||||
|---|---|---|---|---|---|---|---|---|
| TEA | WINE | COFFEE | FOOD & EQUIPMENT |
TRENDS FOOD | CHAIN STORE | TOURISM | SUBTOTAL | |
| 2016 | 145 | 147 | 228 | 77 | 51 | 43 | 9 | 700 |
| 2017 | 161 | 152 | 259 | 98 | 52 | 48 | 5 | 767 |
| 2018 | 166 | 155 | 266 | 90 | 41 | 38 | 8 | 764 |
| YoY | 3.11% | 1.97% | 2.70% | -8.16% | -21.15% | -5.00% | 60.00% | -0.39% |
ii. Visitors’ Report
The trade hall draw close to 199,023 buyers, most are Wholesalers, Traders and franchisers. Among them, there are 1,380 oversea buyers from 53 countries and regions in order to integrate the various market requirement.
| Visitors | |||||
|---|---|---|---|---|---|
| DAY1 | DAY2 | DAY3 | DAY4 | SUBTOTAL | |
| 2016 | 31,358 | 45,177 | 66,905 | 39,247 | 182,687 |
| 2017 | 41,786 | 54,444 | 55,149 | 42,790 | 194,169 |
| 2018 | 43,837 | 58,298 | 56,026 | 40,862 | 199,023 |
| YoY | 4.91% | 7.08% | 1.59% | -4.51% | 2.50% |
PART3. Advertising Report
i. Media Posts
In the course of the expo, there are 107 posts of mainstream media on TV, newspaper and internet. Since 2016, the media post have been grown steady and stably.
ii. Website
Time: 2018/10/16-11/19
| Website Page-Viewers | |||
|---|---|---|---|
| Website | 2017 | 2018 | YoY |
| Tea | 76,966 | 83,835 | 8.92% |
| Coffee | 702,778 | 751,131 | 6.88% |
| Wine & Spirits | 191,940 | 201,481 | 4.97% |
| Food Industry | 192,943 | 204,178 | 5.82% |
| Chain Store | 12,523 | 11,706 | -6.98% |
| Tour Souvenir | 11,727 | 9,092 | -28.98% |
iii. Facebook
Time: 2018/10/16-11/19
| Facebook Reach | |||
|---|---|---|---|
| 2017 | 2018 | YoY | |
| Tea, Coffee & Wine | 802,890 | 880,620 | 9.68% |
| Wine & Spirits | 408,617 | 413,152 | 1.11% |
| Food Industry | 201,377 | 350,279 | 73.94% |