Post Show Report
PART1. Exhibition Profile
| Exhibition | Taiwan International Tea, Coffee & Wine Expo Taiwan International Food Industry Show |
|---|---|
| Date | Nov.13(Fri.)-16(Mon.) ,2020 10:00-18:00 |
| Venue | Taipei Nangang Exhibition Center, Hall 1, 1F & 4F |
| Organizers |
Taiwan Tea Manufacturer’s Association Taiwan Coffee Association Chan Chao International Co., Ltd. |
| Admission |
(1) Pre-Registration (2) Onsite Ticket：Regular Tickets NT$200, Concession Tickets NT$100 |
PART2. Statistics
i. Exhibitors’ Report
The Expo including 610 exhibitors and 1,739 booths in 2020. Among them, there are overseas exhibitors from Central and South America which are major places for coffee production.
| Exhibitor Category |
TEA | WINE | COFFEE & CACAO |
FOOD & INGREDIENT |
SUBTOTAL |
|---|---|---|---|---|---|
| Booths | 268 | 300 | 894 | 277 | 1,739 |
| Exhibitors | 88 | 162 | 242 | 118 | 610 |
ii. Visitors’ Report
The trade hall draw close to 211,647 buyers, most are Traders, Equipment, and Food Manufacturers. Among them, there are 153 overseas buyers from Japan, Korea, Hong Kong, China, etc.
| Visitors | |||||
|---|---|---|---|---|---|
| DAY1 | DAY2 | DAY3 | DAY4 | SUBTOTAL | |
| 2019 | 45,825 | 61,525 | 58,309 | 42,188 | 207,847 |
| 2020 | 47,245 | 61,839 | 58,838 | 43,752 | 211,674 |
PART3. Remarkable Event
i. 2020 Taiwan Barista Creative Beverage Competition & Taiwan Latte Art Invitational Cup
2020 Taiwan Barista Creative Beverage Competition & Taiwan Latte Art Invitational Cup held on Nov. 14-16. 2020 Taiwan Barista Creative Beverage Competition had invited 14 Baristas to show their creativity. 2020 Taiwan Latte Art Invitational Cup had invited 7 competitors to show latte art. The winners of the competition are the 2020 Taiwan Barista Creative Beverage Competition- Chen Kuan Wen(Olivia Coffee Roaster), 2020 Taiwan Latte Art Invitational Cup-Hsieh Yi Chen(Coffee Style Luke).
ii. 3rd Taiwan Coffee Month
Continuing the success of the first Taiwan Coffee Month, we dedicated the coffee makers in Taiwan, creating an exclusive celebration. This year with the spirit of "Starting your life journey with coffee.”, invited 14 Champion Cafés in Taiwan to participate in the grand event. The series event lasted more than a month (Oct. 30- Nov. 30), including ❶ Taiwan Champion Café tour Project ❷ Taiwan Champion Café Crossover Coffee Beans Gift Box ❸ Taiwan Champion Café Tour Interviews. This series of activities had well-promoted coffee lovers to gain insight into Taiwan Champion Café.
iii. Café Hall of Fame
Continuing the spirit of "Promoting coffee all over Taiwan", in 2020 we had invited a total of 16 cafes from Taipei, Taichung, Tainan, Kaohsiung, Hualien, etc. With 10 counties and cities Cross Taiwan, covering the largest area ever in the event, including Who Café, Redness Café, Café Bujustory ... etc., The daily representative shops take turns displaying and brewing every day, visitors can enjoy these exclusive café without going miles away. Through drinking the exclusive cafés in Taiwan International Coffee Show for 4 days to taste a variety of flavors of these exclusive cafés. Meanwhile, the shops will sell their own roasted premium coffee beans on-site, and the income from the activities will be donated to public welfare groups to contribute to the community.
iv. Tea Art House
The Tea Art House has been a popular event for the Tea Expo for many years. Over twenty professional tea masters from Taiwan brewed and served traditional tea in modern ways during their performances. The event attracted many tea enthusiasts to explore the art of making and tasting tea at the Tea Art House.
v. Tea Art Class
The Tea Art Class is an event in which professional Tea Sommeliers give free tea art guidance every day. In each period (1 hour), 8 guests take seats to enjoy the journey of selecting, brewing, and serving tea.
vi. Wine Tasting Class
With "Style" being a focus of wine tasting in this year’s event, the "Wine Tasting Class" creates the one and only professional platform for over 20 wine tasting classes at all levels, topics. Including sensory techniques, Skills of Pairing Food with Wine …etc. The event attracted about 450 wine lovers to join the festival of wine tasting.
vii. Food & Beverage Trendy Salon
Invited the masters of Coffee and Food industry presented the trendy issue of world coffee and food knowledge. The agenda covered Raw Bean Procurement, Coffee Cupping, and Probiotics fermented food technology…etc. Turning industrial knowledge into real development.
PART4. Advertising Report
i. Media Posts
In the course of the expo, there are about 100 posts of mainstream media on TV, newspaper, and the internet.
ii. Website & Facebook
Time：Oct. 13- Nov. 16, 2020
The Official Website and Facebook Fan page of Taiwan FOOD & BEVERAGE Series created over a million page views from Oct. 13 to Nov. 16 in 2020.