敏齒樂 MIGAKENDE

Taipei — With periodontal disease affecting more than 70% of pets, owners are increasingly prioritizing oral health. Given the risks associated with anesthesia during dental cleaning, “comfortable at-home oral care” has become the new trend. To precisely meet the market’s demand and solve the challenges of at-home pet dental care, Downy Belly is exclusively introducing pet-specific toothbrushes made from pure goat hair and horsehair, to be unveiled at the Nangang Pet Expo from July 3 to July 6.

Japanese Original Oral Care Brand MIGAKENDE

Developed jointly by Japanese veterinarians and toothbrush artisans with 70 years of craftsmanship, MIGAKENDE offers three natural-hair toothbrushes designed specifically for dogs and cats:

• MIGAKENDE Pet Toothbrush- Goat Bristles: Ideal for first-time brushing or sensitive mouths.

• MIGAKENDE Pet Toothbrush- Goat & Horse Bristles: Combines flexibility with cleaning power.

• MIGAKENDE Pet Toothbrush- Horse Bristles: Enhanced removal of plaque and deep cleaning.

The comfort of goat and horsehair reduces pets’ resistance, as animal hair is softer and more elastic than typical plastic bristles. Leveraging the expertise of Japanese master craftsmen, the toothbrushes feature significantly denser bristle planting, improving efficiency and shortening brushing time. This innovation successfully addresses three major challenges owners face in at-home pet dental care: pets resisting due to discomfort, difficulty controlling brushing force without harming gums, and lack of time due to busy schedules.

Paired with ORALPEACE Natural Pet Gel, the toothbrushes form a complete at-home oral care solution.

口樂平 ORALPEACE

Taipei — As the pet oral care market grows rapidly, owners’ demand for “natural, safe, and chemical-free” solutions is stronger than ever. Downy Belly introduces the Japanese original brand ORALPEACE, which stands out with its patented antibacterial technology, tackling oral health issues at their root to protect pets’ oral well-being.*

Common oral problems troubling pet owners—such as bad breath, tartar, and periodontal disease—are all linked to bacteria in the mouth. ORALPEACE uses the patented Neonisin-e® antimicrobial peptide, developed by Kagoshima University, to effectively inhibit harmful oral bacteria. Within 60 seconds, it can suppress more than 95% of oral bacteria, helping maintain a healthy oral microbiome. The formula combines plum and tofu extracts, and is free from fluoride, abrasives, and foaming agents—gentle and non-irritating. Only a pea-sized amount is needed daily, safe for long-term use.

Star Products

• ORALPEACE for PET Gel: Gentle texture, suitable for brushing or direct application.

• ORALPEACE  for PET Spary: Convenient for outdoor use, helps reduce bad breath and plaque.

Research shows this patented antimicrobial peptide significantly inhibits common oral bacteria (such as Gram-negative A.a bacteria and Gram-positive bacteria). Combined with MIGAKENDE natural toothbrushes, it creates a comprehensive “antibacterial + cleaning” solution.

*Study on file: Effectiveness and clinical applications of a safe edible antimicrobial peptide produced by lactic acid bacteria, University of Kagoshima, 2012.

Exhibition Appearance

Downy Belly will proudly showcase at the Nangang Exhibition Center, 4F, Booth N1014 from July 3 to July 6, offering 21% off (starting at 79% of original price) and exclusive gifts with qualifying purchases. We warmly invite all to join us in witnessing the arrival of a new era in pet oral care.