Taipei — Downy Belly, a brand dedicated to pet health and grooming, proudly unveils its full range of new products this summer. Guided by the brand philosophy of “Building Natural Defense,” Downy Belly insists on natural, gentle, and simple ingredients to create a pure, burden-free living environment for pets. Co-developed by professional pet trainers and phytotherapists, each product is thoughtfully designed with pets’ instinctive behaviors, physiological needs, and overall health in mind—turning bath time and daily care into stress-free, joyful bonding moments.

Core Value: Subtraction Formula, Return to Purity

Downy Belly adheres to a “less-is-more” approach, eliminating thousands of gimmicky ingredients and unnecessary additives. Only natural, mild raw materials are selected to help maintain healthy skin barriers for pets. All products are free from silicones, SLS/SLES, parabens, and artificial colorants—safe and gentle by design.

Star Product Highlights

• Cleansing Series: Amino acid cleansing agents for mild yet effective washing; red ginger extract to soothe skin; jojoba oil and oat extract to nourish and enhance coat shine. Special IPMP antibacterial formula tailored for sensitive skin.

• Downy Belly NOURISH & PROTECT SOOTHE BALM: Moisturizing, antibacterial, and repairing—ideal for cracked paw pads, noses, and elbows. Contains professional-grade IPMP to relieve discomfort, plus plant-derived squalane and shea butter extract.

• DETANGLER & FRESH COAT SPRAY： Suitable for both wet and dry use, gently removes odors, smooths fur, and keeps coats fresh and soft.

• Downy Belly DEODORANT SPRAY FOR PET SUPPLIES: Features exclusive MiteShield™ formula to effectively eliminate urine odors and invisible allergens, creating a healthier home environment.

New Product Preview: Downy Belly Herbal Fleas & Ticks Spray for Dog

Plant-based protection, naturally safe—guarding every adventure your dog takes. The exclusive herbal formula effectively repels mosquitoes, ticks, and fleas. PMD, a naturally derived and scientifically purified mosquito-repellent ingredient, is recognized by both the U.S. CDC and EU BPR for its safety, stability, and efficacy. Enhanced with red ginger, aloe vera, and calendula to soothe external irritation, while clary sage and lavender essential oils (IFRA-compliant) provide a pleasant outdoor experience for pets and owners alike.

Exhibition Offers

• Entire Downy Belly range at 15% off

• Shampoo or balm paired with oral care set: NT$200 off

• Spray products paired with oral care set: NT$100 off

• Extra mystery gift with purchase over threshold—limited quantities, act fast!

Exhibition Appearance

Downy Belly will showcase at the largest summer pet expo from July 3 to July 6 at Nangang Exhibition Center, 4F, Booth N1014. We warmly invite everyone to join us in witnessing the dawn of a new era in pet grooming and care.