The rapid evolution of information technologies is opening doors for greater use of Big Data and the dream of connecting everything as part of the Internet of Things. However, for the IoT to function correctly, a diverse range of objects on the front lines of business must be tagged with identifiers to be collected as reliable small data. At SATO, we are committed to bridging the last inch of customers’ last mile challenges, connecting the virtual and physical using small data and drawing upon partnerships and a wealth of practical know-how backed by Genbaryoku — our hands-on approach to problem-solving.