The Nutrition Industry Executive (NIE) Awards are among the most recognized annual awards in the U.S. nutrition and health industry, recognizing innovative ingredients and breakthrough scientific achievements.

This year’s competition attracted numerous ingredient entries from around the world. Entries were evaluated based on several key criteria, including scientific substantiation, consumer demand, sustainability and traceability, and innovation, to identify ingredients with outstanding scientific potential and market value.

Among numerous participants, Venetron®, a patented Japanese Apocynum venetum extract exclusively distributed by New-In Taiwan, stood out and was selected as a finalist in the “Established Ingredient — New Science” category at the 2025 NIE Awards. This recognition highlights its scientific value and application potential in the fields of sleep support and mood regulation.

About Venetron® Patented Japanese Apocynum venetum Extract

Developed by Tokiwa, a leading phytochemical company in Japan, Venetron® is a natural botanical extract ingredient supported by multiple human clinical studies and experimental data. Backed by new scientific evidence, Venetron® has once again gained international recognition, demonstrating the precision and consistency of Japanese research while creating new opportunities for health applications related to relaxation, sleep support, and emotional balance.

VENETRON® Patented Apocynum venetum Leaf Extract

▲ Professionally manufactured in Japan using ethanol-water extraction
▲ Standardized dual active compounds: hyperoside + isoquercitrin ≥ 4%
▲ Functional patents granted in the U.S. and Japan
▲ Supported by multiple international publications, including animal and human clinical studies
▲ Naturally sourced with established safety data
▲ Strict raw material quality control; certified under JIHFS GMP standards in Japan
▲ Suitable for a wide range of dosage forms, such as jellies, beverages, powder sachets, and more

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