TAIPEI, Taiwan — At the 2026 BIO Asia–Taiwan Exhibition, taking place from July 16–19 at Taipei Nangang Exhibition Center, Hall 1, Sheng Chang Pharmaceutical Co., Ltd., one of Taiwan’s most established Chinese herbal medicine manufacturers with an 80-year heritage, will unveil its brand-new themed exhibition, "Sheng Chang Traditional Grocery Store" (Booth K1104).

Inspired by Taiwan’s nostalgic neighborhood grocery stores, the booth recreates a classic streetscape featuring vintage products, iconic brand elements, and interactive displays that showcase Sheng Chang’s remarkable journey—from a traditional herbal pharmacy to a modern GMP-certified manufacturer, and now a pioneer in integrating herbal wellness into contemporary lifestyles while preserving Taiwan’s cultural and religious traditions. Visitors are invited to rediscover the unique value and charm of Taiwanese herbal culture through an engaging and immersive experience.

Adding even more local flavor, the booth features the beloved character "Grandma in Purple," portrayed by popular Taiwanese YouTuber A-Han, whose humorous and heartwarming performances have become a cultural phenomenon in Taiwan. Through nostalgic storytelling and interactive experiences, visitors will relive cherished childhood memories while experiencing how Sheng Chang is revitalizing traditional herbal medicine with innovative marketing and modern communication.

Under this year's exhibition theme, "Herbal Wellness for Everyday Living, Health Protection with Sheng Chang," the company will showcase a wide range of herbal lifestyle products, including its popular Herbal Tea Series (Imperial Tea, Guan Qing Tea, and Vitality Tea), along with instant vegetarian herbal soup bases such as Bak Kut Teh, Gastrodia Ginseng Soup, Four-Herb Soup, and Ginger Duck Soup. Manufactured under rigorous dual-quality inspection standards, these convenient products bring authentic herbal nourishment into everyday family meals.

Visitors can also discover Sheng Chang's latest food products, including Plum & Hawthorn Herbal Gummies and Perilla Plum French Gummies, both combining herbal ingredients with enjoyable flavors suitable for all ages. New skincare products, such as the handcrafted Trichosanthes Seed Oil Soap, will also be introduced with exclusive exhibition-only promotional prices.

Exclusive Exhibition Promotions (July 16–19)

Visitors can enjoy a variety of limited-time offers during the exhibition:

• Any 3 Herbal Tea products for NT$500
• Plum & Hawthorn Herbal Gummies: Buy 6, Get 1 Free
• MAMORI Herbal Throat Lozenges and Perilla Plum French Gummies: Buy 3, Get 1 Free
• Ganoderma Antler Soap and Trichosanthes Seed Oil Soap: Buy One, Get One Free (Only NT$300)
• Yanxi Propolis Oil-Control Shampoo and Bird's Nest Moisturizing Body Wash: Buy One, Get One Free (Only NT$500)
• Limited-time specials on Mazu Pilgrimage Souvenirs, Qianshun General Badges, and Sheng Chang 80th Anniversary Collectibles
• Sheng Chang Herbal Patches: Any 5 packs for NT$300

During the exhibition, visitors who spend NT$666 or more in a single purchase at Booth K1104 will receive one chance to participate in the exclusive "Sheng Chang Lucky Scratch Card" event. Lucky winners will have the opportunity to win cash prizes worth up to NT$1,000, as well as exclusive herbal gift boxes specially prepared for the upcoming Ghost Festival and Mid-Autumn Festival. The more you shop, the greater your chances of winning.

For more event details, please visit Sheng Chang Pharmaceutical's official Facebook page, or shop online at the Sheng Chang Official Online Store:
https://shop.herb.com.tw/