(Figure 1. Various Forms of Dietary Supplements)

Traditional Formats Face Bottlenecks as Consumer Demands Diversify

With growing consumer awareness of health and wellness, the dietary supplement market has experienced rapid growth. In recent years, traditional capsules and tablets have gradually fallen short of meeting consumers' increasing demands for convenience, palatability, and personalization. As a result, innovative dosage forms have become a key breakthrough for the industry. According to market research, dosage form innovation has emerged as one of the major factors influencing consumers’purchasing decisions for dietary supplements. While traditional formats such as tablets and capsules offer stability and storage advantages, they are increasingly limited in terms of ease of use and absorption efficiency. Today, manufacturers are actively investing in the development and application of new formats, including liquid supplements, jelly sticks, lozenges, and oral dissolvable films.

(Figure 2. Analysis of the Pros and Cons of Various Dietary Supplement Formats)

Liquid Supplement Market Shows Steady Growth with a CAGR of 12.2%

According to the latest report from Polaris Market Research & Consulting, Inc., the global liquid dietary supplement market reached USD 24.96 billion in 2024, and is projected to grow from USD 27.96 billion in 2025 to USD 78.53 billion by 2034, with a compound annual growth rate (CAGR) of 12.2%. This rapid market expansion is primarily driven by the growing global concern over malnutrition, particularly among children and the elderly. Liquid supplements are becoming the ideal choice for daily nutrition as they offer key advantages such as fast absorption, precise nutrient delivery, and ease of consumption. Meanwhile, plant-based liquid supplements are gaining popularity, with superfruits such as blackcurrant, acerola cherry, and cranberry—rich in phytonutrients and antioxidants—attracting increasing consumer interest.

As the plant-based dietary trend continues to rise, so too does the demand for natural, clean-label products, further fueling market growth. Overall, liquid supplements are evolving toward greater diversity, enhanced functionality, and personalized formulations, gradually becoming an essential part of modern health management. They are no longer just about nutrition—they represent a new way to “drink” your way to better health.

(Figure 3. Market Analysis of Liquid Dietary Supplements – Source: Polaris Market Research & Consulting, Inc.)

Diverse Dosage Forms Enhance Palatability and Absorption, Shaping a More Modern Approach to Nutritional Supplementation

Looking at the global trends in the dietary supplement market, dosage form innovation is no longer just an option for product upgrades—it has become a core driver of brand competitiveness. Among the many emerging formats, liquid supplements are reshaping consumer habits with their advantages in rapid absorption, ease of use, pleasant taste, and broad demographic appeal. New combination formulas and integrated delivery systems are gaining traction, such as oral drinks that combine collagen and hyaluronic acid, which not only offer greater convenience but also deliver a tangible “immediate effect” and an enjoyable consumption experience. In response to increasingly diverse market demands, the dietary supplement industry is undergoing a transformation from “just ingestible” to “joyfully consumable.” As ingredients and manufacturing technologies continue to evolve, future supplements will move toward the full integration of functionality, flavor, and format innovation, ushering in a new era of holistic health consumption. “Drinkable supplements” are no longer just a trend—they represent a powerful engine driving product innovation, market rejuvenation, and the new normal for healthy living.

Discover Innovative Dosage Forms and Health Trends — You're Cordially Invited to Visit Us at the Bio Asia–Taiwan Exhibition!

As the dietary supplement market moves toward greater sophistication and personalization, Merit Biomedical is committed to developing high-quality, lifestyle-oriented health beverages as our core innovation strategy.

We warmly welcome you to visit Merit Biomedical at the 2025 Asia Healthcare & Medical Cosmetology Expo, and join us in exploring a new generation of wellness — where health begins with what you drink!