Pet supplements have long faced a familiar dilemma: the better the ingredients, the less palatable the product often is — and pets simply won't eat what they don't like. Korean pet brand PENEFIT set out to solve this problem with Palette Powder, which will be introduced to the Taiwan market this October at the Chan Chao Meow Expo (October 8–11, TaiNEX, Taipei).

At the heart of Palette Powder is its choice of ingredient: real skipjack tuna (bonito), a protein pets are instinctively drawn to. Built on this palatable base, the formula is enriched with vitamins, minerals from DSM (Netherlands), and taurine, delivering approximately 50% of a pet's daily essential nutrients in just one spoon (~1g). Rather than a simple flavor topper, Palette Powder is designed to be both genuinely enjoyable and nutritionally meaningful.

The line is divided into six functional, plant-based color variants — beet, pumpkin, psyllium husk, broccoli, chlorella, and purple sweet potato — each targeting a different area of wellness, from immunity to digestion to skin and coat health. It can be sprinkled onto dry food or dissolved in water, and the same formula works for both dogs and cats.

PENEFIT has already successfully exported Palette Powder to Singapore, and its participation in the Taiwan expo marks the next step in expanding its presence across Asia's pet care market.