Cat Culture on the Rise: Taiwan’s Pet Cat Population Surpasses 1.74 Million as Huluru Turns Feline Comfort into Edible Creative Gifts

From charming original cat characters to its signature gift box, Huluru brings together desserts, gifting, and collectible design to create a lifestyle brand made for cat lovers.

Cat culture is on the rise in Taiwan. According to the latest national survey released by Taiwan’s Ministry of Agriculture in 2026, the estimated number of pet cats has reached approximately 1.74 million, representing a 32.8% increase from the previous survey and surpassing the country’s pet dog population.

As cats become an increasingly important part of everyday life, the “cat economy” has expanded far beyond pet products. Cat-inspired illustrations, character IPs, lifestyle goods, collectibles, and creative merchandise have become part of a broader cultural trend built around comfort, companionship, and personal expression.

For dessert brand Huluru, cats are more than simply adorable motifs — they represent the feeling and lifestyle the brand hopes to share.

Built around the ideas of cats, desserts, and comforting everyday moments, Huluru combines original feline characters with handcrafted French-inspired pastries, thoughtful packaging, and gifting experiences.

Rather than simply creating a box of delicious treats, Huluru hopes to make every gift feel like a complete experience — from the moment it is received and opened, to enjoying the desserts and discovering the illustrations and details hidden throughout the packaging.

Much like the quiet companionship of a cat, the brand hopes to bring small but meaningful moments of comfort into everyday life.

Where Cat Culture Meets Creative Lifestyle Design

The growing popularity of character IPs and creative merchandise has also changed the way consumers connect with brands.

Today, people are increasingly drawn not only to the function of a product, but also to the characters, stories, aesthetics, and lifestyles behind it. From collectible accessories and illustrated goods to everyday objects, character-driven design has become an important part of contemporary creative culture.

Huluru brings the same idea into the world of desserts.

For the brand, a gift should not simply disappear once the treats are eaten. Instead, it can carry a story, a character, and even a sense of collectibility.

A dessert can be something to enjoy, something to give, and something worth remembering.

Meet Huluru Through Its Signature “Classic Gift Box”

For those discovering Huluru for the first time, the brand’s signature Classic Gift Box offers the perfect introduction.

The compact gift box brings together several of Huluru’s most popular items, including rich and buttery Original Breton Biscuits, aromatic Tieguanyin Tea Breton Biscuits, refreshing Lemon Glazed Cookies, as well as carefully selected White Peach Oolong Tea and Peony Lychee Honey Black Tea.

From buttery richness and delicate tea aromas to the bright sweet-and-tart notes of lemon, the assortment offers a variety of flavors and textures in one box.

More importantly, it captures what Huluru hopes every gift will feel like — delicious, charming, and filled with a small surprise that makes the day a little brighter.

Unlike traditional gift boxes designed mainly for major holidays, Huluru hopes to make gifting part of everyday life.

A birthday, a visit to a friend, a simple thank-you, a casual gathering, or even a day when someone simply feels they deserve a treat — there does not always need to be a special occasion to share something thoughtful.

The Classic Gift Box therefore represents more than just Huluru’s signature assortment. It reflects the brand’s belief that a little sweetness and kindness can be shared at any time.

Building a Cat-Inspired World to Eat, Gift, and Collect

Beyond desserts, Huluru continues to develop its own collection of original cat characters, each with different colors, personalities, and everyday stories.

These characters are designed to feel familiar — almost like the cats people know, live with, or have encountered in their own lives.

In the future, Huluru plans to expand these characters beyond gift box packaging through seasonal collaborations, limited-edition collections, collectible items, and lifestyle merchandise.

Starting with desserts, the brand hopes to gradually build a larger creative world where food, character design, gifting, and everyday lifestyle come together.

As Taiwan’s pet cat population surpasses 1.74 million, cats have become more than beloved companions. They have also become a shared cultural language for expressing comfort, personality, humor, and affection.

Huluru hopes to turn that universally understood feeling of “feline comfort” into something people can taste, give to someone they love, and perhaps even keep as part of their collection.

Huluru — putting the love of cats into every box of sweets.