PENEFIT to Debut Palette Powder at Chan Chao Meow Expo 2026 in Taipei

PENEFIT, a Korean pet nutrition brand under JM Uniteque Co., Ltd., will make its Taiwan market debut with Palette Powder at the Chan Chao Meow Expo, taking place October 8–11, 2026, at TaiNEX (Taipei Nangang Exhibition Center). The brand will present its skipjack tuna–based Palette Powder line at Booth J524.

Palette Powder is a daily nutritional supplement designed around one core insight: even the best nutrients only matter if a pet actually eats them. Made with real skipjack tuna (bonito), a protein pets are instinctively drawn to, Palette Powder delivers approximately 50% of a pet's daily essential vitamins and minerals in just one spoon (~1g), using vitamin and mineral ingredients sourced from DSM (Netherlands) along with added taurine for heart and eye health support.

The product line features six functional, plant-based color variants — beet, pumpkin, psyllium husk, broccoli, chlorella, and purple sweet potato — each targeting a specific wellness need such as immunity, digestion, or skin and coat health. Palette Powder can be sprinkled directly onto dry food to boost appetite or dissolved in water to encourage hydration, and the formula is suitable for both dogs and cats.

At the Chan Chao Meow Expo, PENEFIT will showcase all six skipjack tuna–based variants alongside its variety pack, offering visitors the opportunity to sample the product firsthand. The company's primary objective for the exhibition is to establish distribution partnerships in Taiwan, rather than direct on-site retail sales.

"Pet owners want to give their pets the best, but even great supplements are useless if pets won't eat them," said a PENEFIT representative. "Palette Powder solves that problem at the source — with a taste pets genuinely enjoy and real nutrition in every scoop. We're excited to introduce this to the Taiwan market and connect with local partners who share our vision."

For more information about the Chan Chao Meow Expo 2026, visit www.chanchao.com.tw.