The International Journey of a Pair of Socks - "From my perspective, it is an indescribable perseverance, a belief that allows a pair of socks to be not just comfort at one's feet but also a pride on the international stage." - Lu Li-mei

The founder of the Jinmei brand describes her affection for Jinmei's copper fiber compression socks in this manner.

While there's no direct expression of her individual feelings towards specific products like the copper fiber compression socks, we can infer her passion for Jinmei products and her pursuit of health and comfort.

The use of 18,000 copper threads not only demonstrates an in-depth study and application of material science but also a thoughtful consideration of how these materials can improve the health of the wearer. Copper's natural antimicrobial properties, combined with the meticulous craftsmanship of 73 exclusive techniques, further highlight Jinmei's commitment to excellence. Every process is strictly controlled.

In 2023, Jinmei garnered several prestigious awards including the German Red Dot Gold Award, American Graphis Design Annual Gold Award, MUSE Gold Award, Communication Arts Award of Excellence, Canadian Applied Arts Awards First Prize, Taiwan Golden Pin Award, Golden Star Award, 4A Creative Award, and was nominated for the iF Design Award, Times Advertising Award, and Macao Design Award, totaling 11 major awards. These honors are the best proof of Jinmei brand's commitment to innovation and outstanding quality.

Jinmei's General Manager and founder, Lu Li-mei, stated that currently, Taiwan's traditional industries generally stay at the commodity sales stage. Jinmei breaks free from the cycle of price competition prevalent among peers. It invited designer Hu Fa-xiang and illustrator Lee Jin-sheng to join forces to create the "Keep on walking" series of advertisements that combine touching symbols, forward-looking technology, and innovative thinking, which unanimously won international judges' recognition and praise.

Jinmei, the brand that changes grandparents' mobility and enhances their vitality, was founded by Lu Li-mei, who transformed from a legal warrior to a female entrepreneur. With over 15 years of dedication to energy-functional textiles, insisting on made in Taiwan, and prioritizing quality service as the artisan spirit. Over the years, its solid foundation has accumulated millions of users and recognition from all walks of life! In 2023, it won 11 international awards in one fell swoop, becoming the year's biggest winner in the international design awards. This moment is the pride of the Taiwanese people!

The Mission of Lu Li-mei, The Core Spirit of Jinmei

Lu Li-mei's entrepreneurial spirit is not only about pursuing the exceptional quality of products but also about realizing the mission of "changing the mobility of grandparents on Earth." Through innovative and high-tech textiles, she improves people's quality of life. She believes that wearing the right clothing can have a positive impact on a person's health and mood.

She hopes that Jinmei's products will not only improve the physical health of the wearers but also enhance their spiritual vitality, allowing people to feel positive and satisfied. By taking a pair of socks to the extreme, not only can the stability of the feet be strengthened, but it also practices the foundation that health starts from the feet! Every stitch and every thread is a pursuit of perfection, a comprehensive commitment to protecting the health, happiness, and aesthetic life of the wearer.

Through Lu Li-mei's management and development of Jinmei, her mission and Jinmei's core spirit reflect a profound sense of corporate social responsibility and care for human welfare. She not only improves people's lives through products but also is committed to promoting positive changes in society and the environment, making Jinmei a brand that truly can influence people's lifestyles.