Assistive devices are booming, but functional clothing for patients is in short supply
Exhibitor: KANG'S CASTLE INTERNATIONAL CO., LTD.
Date: 2024-04-01
Booth No.: K725
In the past few years, Kang Cheng Care has been an assistive care company. Although it is small in scale, it always hopes to "develop more comfortable products" to help patients and their families in need. Guo Shih-Huei, Vice President of Product Development of Kang Cheng Care, said that in the past six years, the development of assistive devices has been booming, but there are no really suitable clothes for patients in the market, so she hopes to use the right fabric to do the right thing, and make things for people in need, which is Kang Cheng's core philosophy.
Although Kang Cheng wanted to do more for more patients and their families, the size of the company prevented the brand from being recognized by more people. Kuo pointed out that physical stores located near hospitals or close to the city center are expensive, so the current sales channels are in 52 medical equipment stores throughout Taiwan, but none of them are well-known chain stores.
In order to let more people know about Kang Cheng Care, they have joined the "Ministry of Economic Affairs Small and Medium-sized Enterprises Office Digital Harmony Program", and through the cooperation with the "Assistive Devices", they have imported the product information into the cloud. Now, in addition to the traditional sales channels, they can also use digital tools to create new sales channels, directly to the needy consumers, and patients and their families can also use the Internet and digital tools to find the most suitable products for their needs, "If we use a very traditional marketing model, it would be more difficult to find the right audience," Guo Shih-Huei said.
The chief operating officer of Aids Home, Ms. Min-Yi Liu, said that Kang Cheng Care's products are very unique in the aids circle because it is not easy to invest in the clothing aids market because the unit price is low and the sales volume has to be very high in order to achieve a balance of profit and loss, therefore, fewer domestic manufacturers are willing to invest in aids for nursing care, therefore, she feels very fortunate to have met Kang Cheng Care and is happy to share their products with more families in need. We are also happy to share their products with more families in need.
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