Innovation and creativity is the only way for today's businesses to compete with each other in the stagnation of the economy. Originating from consumers minimizing spending leads to a decrease in market demand for consumer products, which in turn follows the decline of packaging products. Because of that shortfall, it can be easily inferred that packaging companies are currently having a very fierce competition in the industry with each other. And to create competition, mainly focus on the outstanding features of the product that you can provide to customers and avoid price competition because price competition is the shortest path that competitors can take together go down the road to bankruptcy. For packaging products to have unique features, we believe that it is necessary to focus 90% on coatings and printing inks. Understanding that problem, at Sunrise Vina we always innovate and create to be able to provide customers with the most suitable products in terms of technical characteristics that customers want.
As for coatings, at Sunrise Vina we currently have more than 300 product codes with different specifications and features, along with that we are always doing research to improve or create a product. completely new products to be able to best meet the needs of customers. Some products with outstanding features currently being sold in the market can be mentioned as water-based waterproof coatings, water-based velvet effect coatings, water-based anti-slip coatings, etc. With diversified products and being extensively researched, we are confident that we can satisfy customers.
As for the ink, we are really not interested in the long-established ink lines in the market, currently we focus on research and commercial support for new ink products from Korea but must ensure the quality and price can be competitive with the long-standing names in the Vietnamese market. This shows our innovative and creative thinking at Sunrise Vina.
To be honest, even though we have a lab to research our products, we can't be completely certain that the products that run will produce the results that our customers want at first time. That's why we always want to have direct contact to be able to work clearly with customers on the technical side, and when testing directly the process can take place from 2 to 3 times because each recipe studies have different pros and cons so we need to do a few tests at the customer's site to get the closest improvement to your needs. This sounds time consuming and expensive, but in reality, once it is stable, there will be very few problems when customers start using our products in large quantities because through the trials. experience, we have overcome almost completely the weaknesses of the product. For that reason, Sunrise Vina hopes that customers can give us the opportunity to cooperate and develop together, to overcome the common difficulties of the current economy.
Sincere thanks.

-T From Sunrise Vina-