When the night is quiet and still, you sit on the sofa immersed in Korean dramas and variety shows. Watching oppas and unnies devour Korean dishes on screen, clinking glasses and partying with their friends, don’t you just feel like hopping on the next flight to Korea to experience it all yourself? There’s something contagious about the everyday charm in Korean TV shows that instantly stirs up people’s longing for life in Korea. And in those scenes, “soju” is always an essential part of the picture!

Luckily, you don’t have to be in Korea to enjoy this unique cultural vibe—just grab a bottle of Daesun Soju, and in an instant, K-drama fans can feel as if they’re right there in the bustling streets of Busan or at a lively pojangmacha stall!

The Big Reveal on Korean Soju!
Three best-selling fruit-flavored Daesun Soju varieties are exclusively available in Taiwan?

If you’re a fan of “Korean culinary master” Baek Jong-won and watched his Netflix series Paik’s Spirit, you’ll definitely remember Busan’s Daesun Soju featured in Episode 2! As one of Korea’s most important port cities, Busan has its own distinct culture and flavors, and Daesun Soju stands as a true representation of Busan’s identity.

According to the brand’s distributor, in the past Korea enforced “regional protectionism policies” to shield local distilleries from the pressure of large companies. But as the Korean market gradually liberalized, Daesun Soju began to break through those regional restrictions. Still, its strongest influence remains in Busan and its surrounding areas—where it continues to be the go-to choice for gatherings and meals among Busan locals!

The maker of Daesun Soju is Daesun Distilling Co., Ltd., one of the oldest and most historic distilleries in Busan. This century-old distillery not only preserves traditional brewing techniques but has also introduced advanced equipment from companies like Germany’s KHS, ensuring that every bottle of Daesun Soju meets the highest quality standards. To guarantee defect-free products and strict food safety compliance, the distillery even employs dedicated inspectors for empty bottles and finished products—something they take great pride in.

What truly sets Daesun Soju apart, however, is its exclusive patented far-infrared fermentation technology, which gives the soju a particularly smooth and refined taste. Compared to other regional sojus that can be harsher or cloudier, Daesun Soju stands out for its clean, light, and refreshing profile—making it especially appealing to Taiwanese drinkers or women who enjoy a gentle sip.

And here’s the real surprise for Taiwanese fans: in Busan, you can only find the Original and Muscat Grape flavors. But in Taiwan, you get not just those two, but also Lime, Apple, and Yuzu—a total of five unique flavors! These three fruit-infused variations were specially developed through collaboration between the Taiwanese distributor and Daesun Distillery to suit local taste preferences. With these exclusive “Taiwan-only editions,” how could Taiwanese fans resist raising a glass?