Caring for the Underprivileged with Love, Bank of Taiwan Wins Best Personal Trusts at the Elite Awards

The Elite Awards for Excellent Banking Industry in Taiwan (the Elite Awards), regarded as the "Oscars" of finance in Taiwan, has been considered a grand event by the financial sector. After undergoing rigorous preliminary and secondary reviews as well as final round of assessment, Bank of Taiwan (the “Bank”), which has built a resilient and complete social safety net for the underprivileged, was awarded the Best Personal Trusts accolade.

As a century-old government-owned bank, the Bank focuses on three main goals: "meeting customer demands", "protecting the underprivileged", and "providing care and public welfare services", under the five dimensions of "clienT", "producT", "markeTing", "cross-indusTry", and "logisTic" on the foundation of TRU5T 2.0. The Bank strives to promote care trusts, allies with different government agencies and social welfare organizations, and leverages trusts' mechanism of special purpose funds to care for disabled people, children and youth in special circumstances, and other underprivileged demographics, which makes the Bank a pillar of strength in society.

Wielding its banking expertise, the Bank actively cooperates with various city and county governments to make proper use of public donations, turning them into special purpose funds to help those in unexpected situations beyond their control. For instance, the Bank contributed to the project of care trusts for the "Yeh brothers of Hemei, Changhua" and "Pai children of Hemei, Changhua" alongside the Changhua County Government; and established the "Project Care Trust for Education Funding of Victims and Injured of September 22 Blaze" with Pingtung County Government after the explosion of the factory owned by Launch Technologies Co., Ltd. that caused many casualties in Pingtung on September 22, 2023. The Bank stands by the side of families enduring hardship, ensuring that their children can lead a normal life and receive education under the care of a trust.

Since the financial market is constantly evolving and customer needs are diversifying over time, the Bank will keep integrating its internal resources and building alliances with other industries. By continuing to expand the breadth and depth of the trust services through abundant product lines, a professional trust team, and innovative digital promotion, the Bank is able to deliver to customers warm financial services and makes sure they have access to steady economic support and daily life care.