ORANRE+ Breaking tradition, we craft high-quality and practical assistive devices tailored to Asians
Exhibitor: ORANGE LIVING CO., LTD.
Date: 2024-03-22
Booth No.: K1008
As the aging population trend becomes inevitable in Taiwan, we must address the quality of life for the elderly. While assistive devices can maintain and support the mobility of seniors, there is a prevalent stereotype among Taiwanese people associating such aids with weakness or disability. Even when there's a need, many are reluctant to use them.
Director Wei-Ren Su of ORANGE+ expressed that over the years, they have collaborated with international clients in the field of assistive devices to innovate and ensure safety. Through this collaboration, they discovered fundamental differences in the understanding of assistive devices between the West and Asia. This realization prompted them to embark on the journey of exploring innovative assistive devices tailored for the Asian market.
ORANGE+ is revolutionizing the Taiwanese assistive device market by advocating the concept of assistive devices as furniture. They introduce the "Bon voyage" series of assistive devices, which combine lifestyle aesthetics with practicality, replacing the prevalent medical-centric perception of assistive devices in Taiwan. The essence of Bon voyage lies in enhancing individual tastes and improving the quality of life for seniors.
The "Bon voyage" series of assistive devices:
By integrating assistive devices into home settings, the abruptness of their presence is minimized, challenging preconceived notions about assistive devices.
Through product differentiation, the focus is not only on safety but also on providing users with better ergonomic designs and user experiences.
Creating assistive devices suitable for various daily scenarios, reducing the hassle of switching between different aids.
In 2022, the birth of the "rock-cane-roll" was particularly noteworthy. It can be used for walking, standing up, and going up and down stairs with ease. This product was simultaneously launched in Taiwan and Japan, receiving widespread acclaim and support. In Japan, it even achieved an unprecedented crowdfunding success rate of 2898%! Due to the presence of many stairs in Japanese residential and rural community buildings, as well as shrines and temples, visiting these places can be challenging for the elderly and those with mobility issues. By promoting the "Lego Cane" in Japan, ORANGE+ aims to facilitate outdoor mobility on uneven surfaces and stairs, supporting daily activities, and embodying the concept and brand vision of "aging gracefully, living elegantly, and being self-sufficient."
For more detailed information and product details, please visit the website of ORANGE+.
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