TAITUNG COUNTY GOVERNMENT

 

Booth No: J318

Website: http://www.taitung.gov.tw/

 

Exhibitor Profile

 

In an attempt to promote the development of the Taitung red oolong tea industry, Taitung County Government established the “Regional Tea Brand”. In 2008, the Taitung branch of the Tea Research and Extension Station, Council of Agriculture, Executive Yuan led the Luye Tea Research Facility in the development of red oolong when the Luye tea district was facing a crisis of decline. Being sweet, rich, and re-brewable, red oolong saved the middle and low-altitude tea from its predicament while bringing opportunities for further development for the local tea industry. Along with the promotion of the slow economy in Taitung in recent years, the brand created its unique downshifting experience. This helps to promote the slow culture of tasting tea, allowing more people to experience the tranquility of Taitung through tea and revitalizing the Taitung red oolong tea industry. It is hoped to improve market competitiveness and thereby encourage regional development and the tourism industry.

 

Brands

 

TAITUNG RED OOLONG TEA

 

 

 

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