The Korean brand G.KIDA—its name means “to protect”—is built around a clear mission: “Be ready for the life-saving golden 30 seconds in any sudden disaster.”

Founder Sangeun Cho spent seven years volunteering in seven disaster-hit countries, surviving earthquake aftershocks, enduring hunger with only candy, and even facing delayed medical treatment when her identity couldn’t be confirmed right away.
These real-life experiences drove her to create portable safety products that can be activated instantly in critical moments.

G.KIDA combines technical innovation with thoughtful design, developing portable safety solutions for daily life.
Its flagship Safety Ready Travel Kit and Whistlelight Craft Kit have earned Korea’s Good Design Award, Ministry of the Interior and Safety Disaster-Safety Product Certification, Global Lifestyle Goods, Technology Development Test-Purchase Program approval, and Startup Procurement designation, along with two patents and two design registrations.
In 2024, G.KIDA also won a Bronze Medal at the Taiwan Innotech Expo, proving its international strength.

In Korea, G.KIDA products have been premiere gifts for films Concrete Utopia and Sinkhole, brand giveaways for Lotte Chilsung’s SAERO low-sugar soju, and daily accessories for K-pop stars like Super Junior, NCT, and SF9.
They are also set to appear as survival gear in a 2026 Netflix series.

Booth activities include:

• Spin & Win: Random giveaways of reflective charms, facial masks, or stickers.

• Instagram Story/Follow Gift: Post or follow @gkida_global to receive a mini light, whistle, or designer fan.

About G.KIDA
Founded on the principle of small yet decisive protection, G.KIDA designs and manufactures trusted portable safety products.
Contact: gkida@theguideforu.com