Taipei, 27 August 2025 — Taiwanese pet-living brand Lucky Me today announced the launch of its new “Chubby Beanbag” series at the Cat Expo. Designed around a wide, flat supporting surface with generous filling, and paired with a high-grip non-slip base, the Chubby Beanbag offers stable positioning and an easy rise without sinking. Inspired by comforting animal forms, its signature big, rounded belly lets the product double as an oversized, huggable plush display when stood against a wall—a cosy bed for pets and a delightful décor piece for owners.

Lucky Me’s design team has long observed cats’ “lazy pathways”—window ledges, sofa corners, and hallway turns—and found they need home spaces where they can settle securely and rise effortlessly. The Chubby Beanbag distributes weight evenly via its flat structure, making stretching and rolling over more natural; while the expansive non-slip base withstands pounces and sprints, making it especially suitable for multi-cat households and larger breeds.

“We’ve turned sofa-level relaxation into a daily corner for cats,” said Lucky Me’s Product Planner. “The big, rounded silhouette not only reassures pets, it also makes owners want to take it home at first sight.”

At the Cat Expo, visitors can enjoy a touch-and-feel display zone, experiencing first-hand the beanbag's supportive feel and anti-slip stability. On-site staff will share fit recommendations for different body sizes and ages—including guidance for multi-cat homes—helping owners quickly select the right size and style.

Product Highlights

• Superior support — easy to rise without sinking

• Stable non-slip base — stays in place even during multi-cat sprints

• Adorable design — a big round belly, the inspiration behind the name Chubby

• Multiple styles — Formosan black bear, piglet, frog, rooster, lion

• Home-friendly — stands against the wall when not in use, transforming into a cuddly plush display

Name Story (Editor's Box)

Why “Chubby”?
When stood upright, the beanbag looks like a big, huggable plush friend—big, round, and soft. The name “Chubby” invites instant visual imagination and a tactile urge to cuddle. It’s not just cute: the flat supportive surface and generous filling help pets settle comfortably and rise with ease, while the wide non-slip base keeps everything steady.

About Lucky Me

Lucky Me is a Taiwanese pet-living brand dedicated to creating comforting, aesthetically pleasing spaces for pets at home. From tents and tunnels to a variety of bed types, Lucky Me focuses on support, materials, and touch—making every day of companionship a little easier and a lot cosier.