Taiwan International Coffee Show 2025 Must-See: Exhibition Highlights, Special Offers, and Matrix M2 Pro AI Master Coffee Scale Live Debut - All in One Guide

TAIPEI, Taiwan - The annual celebration for coffee professionals deserves advance preparation. The Taiwan International Coffee Show stands as the most anticipated event of the year for coffee enthusiasts. This exhibition brings together global coffee brands and equipment manufacturers, offering an exceptional opportunity to explore new technologies, discover flavor trends, and gain hands-on experience.

Whether you're attending for the first time or you're a seasoned veteran looking to complete your tasting, browsing, and shopping experience all at once, having key information in advance is the best strategy.

Exhibition Information | Dates, Venue & Transportation Guide

Exhibition Period: November 14 (Friday) - November 17 (Monday), 2025
Opening Hours: Daily 10:00 AM - 6:00 PM
Venue: Taipei Nangang Exhibition Center Hall 1 (Nangang Exhibition Center MRT Station, Nangang High Speed Rail Station)

Nangang Exhibition Center features dual rail connectivity, making it easily accessible whether you're coming from northern Taiwan or central and southern regions.

Based on previous years' statistics, visitor numbers exceed 200,000. We recommend planning your itinerary early and avoiding peak hours.

Exhibition Highlights | Themed Areas and On-site Activities

Specialty Coffee, Hand-brewing Equipment, Interactive Experiences - All in One Place

• Specialty Coffee Zone: Taste estate coffees from various countries, learn about different processing methods and flavor profiles
• Equipment & Gear Zone: Live demonstrations of pour-over tools, grinders, coffee machines, and smart scales
• Roasting & Raw Materials Zone: Space designed for commercial buyers and roasters featuring ingredients and equipment
• Beverage & Dessert Market: Cross-industry integration of tea drinks, desserts, and alcoholic beverages with unlimited flavor possibilities

On-site Activities Include:

• Champion barista latte art demonstrations
• Pour-over tutorials and one-on-one hands-on experiences
• Brand-exclusive tasting events
• Flash sales and member gift exchanges

Beyond the rich exhibition content, this year features many brands bringing new products and technological applications, with Matrix being one of them.

Must-See On-Site | Matrix M2 Pro AI Master Coffee Scale Live Experience

Real-time Flow Rate, Coffee-to-Water Ratio, Dual Timer Display - Complete Visualization of Pour-over Data

Matrix will showcase the newly upgraded Matrix M2 Pro AI Master Espresso & Pour-over LED Four-Display Flow Rate Coffee Scale live at the exhibition.

This is a premium smart electronic scale designed specifically for specialty coffee, integrating multiple professional brewing requirements to help users achieve data-driven and consistent brewing.

Product Highlights Include:

• AI-Powered Brewing Interface: Intuitive guided workflow for flawless pour-over and espresso extraction
• Dual-Ratio Calculation: Simultaneously displays coffee-to-water and grounds-to-liquid ratios on a single scale
• Auto-Tare Extraction Tracking: Lifts the brew basket and the scale instantly recalculates the weight of your extracted coffee
• Tri-Color Flow-Rate Bar: Innovative green-yellow-red indicator for pinpoint water control and consistency
• Premium Diatomaceous Earth Marble Mat: Stylish, absorbent base that keeps your setup dry and elegant
• Segmented Pour-Over Mode: Effortlessly replicate the Precision 46-Step “Kasuya Method” for advanced brewing
• High-Precision Sensor: 0.1 g accuracy up to a 3 kg capacity for professional-grade consistency
• Upgraded Dust-Cover USB-C Port & Physical Power Switch: Enhanced durability and tactile control
• 1500 mAh Long-Life Battery: All-day operation without interruption
• Five Brewing Modes: Tailored settings for specialty pour-over, espresso, Chemex, and more

The exhibition will feature a hands-on experience area where on-site personnel will assist with live tutorials, open for testing and feedback.

Visit product page for details

Professional Preview | YUAN Coffee's Jun Yuan Real-world Testing

The Matrix M2 Pro AI Master Coffee Scale has also garnered attention and real-world testing from multiple coffee professionals, including Taiwan's veteran pour-over coffee expert "YUAN Coffee's Jun Yuan."

Jun Yuan previously participated in M1 Pro usage experience feedback and optimization suggestions, bringing precise insights on brewing consistency, flow rate control, and scale responsiveness.

📺 In the video, you'll see:

• How pour-over operation processes work with flow rate bars for rhythm training
• How espresso pre-infusion and extraction timing assist with tracking
• Practical application demonstrations and switching methods for coffee-to-liquid ratio function

▶️ Watch the complete video now to understand how this coffee scale becomes the perfect companion for data enthusiasts and flavor connoisseurs!

[Click to Watch Complete Video]

Shopping Strategy | Exhibition Selection Recommendations for Different Groups

List Your Priorities Before Browsing - No More Equipment Shopping Mistakes

Coffee exhibitions have always been great opportunities for purchasing equipment and consumables. Recommendations based on different needs:

• Beginners: Drippers, electronic scales, entry-level grinders
• Home Coffee Enthusiasts: Multi-function coffee machines, smart scales, thermal carafes
• Advanced Players/Baristas: Premium hand grinders, temperature-controlled kettles, smart brewing equipment

Recommended to Follow Brand Social Media for Exclusive Offers:

• Exhibition-exclusive discounts/10% off
• Free filters, cups, and other gifts with minimum purchase
• Join LINE or IG to unlock exclusive experience packages

We recommend following brand social media in advance to track offer releases and inventory notifications.

First-time Visitor Reminders | Pre-Exhibition Preparation Checklist

Even first-time coffee exhibition visitors can have a smooth and enjoyable experience. Recommendations:

• Purchase tickets early/check for invitation tickets or free ticket opportunities
• Download exhibition map app, mark brands and activity times you want to visit
• Bring a backpack/tote bag for convenient product carrying
• Power bank and notebook for recording tasting notes or capturing inspiration photos
• To avoid crowds, consider visiting on weekdays (Friday, Monday)

FAQ - Frequently Asked Questions

Q1: Do I need to register in advance?
General exhibition entry only requires ticket purchase. Some lectures or experiences require advance online reservation - please check the organizer's official website for details.

Q2: How do I get tickets? Are there free options?
Invitation code tickets/overseas buyer applications/on-site purchase (Full ticket $200 TWD, Discounted $100 TWD, free for under 12 and over 70).

Q3: Can I purchase equipment on-site?
Yes, most brands support on-site orders and home delivery services, offering exhibition-exclusive discounts and limited gifts.

Q4: Is this suitable for beginners?
Absolutely suitable. Many brands offer free tastings and one-on-one operation guidance - even those without coffee backgrounds can participate easily.

Q5: Where is the Matrix booth?
Matrix booth number and on-site activity schedule will be announced at the end of October. Please follow our official website and Instagram for the latest information.

Pre-Exhibition Preview | Matrix Meets You at the Exhibition!

The Matrix M2 Pro AI Master Espresso & Pour-over LED Four-Display Flow Rate Coffee Scale will make its public debut at the 2025 Taiwan International Coffee Show. We welcome you to come experience hands-on testing. Exhibition-exclusive offers and live activities will be released simultaneously, inviting you to experience the evolved brewing experience where pour-over meets data!

Follow Matrix Now for First-hand Exhibition News and Gift Information:

• Official Website: https://www.matrixscale.co
• Instagram: @matrixscale

📍 We're waiting for you at the exhibition - let's brew your ideal flavor together and enjoy the perfect intersection of coffee and innovation!

 

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About Matrix
Matrix is a leading lifestyle aesthetics expert specializing in innovative coffee brewing solutions. The company focuses on developing smart coffee equipment that combines precision engineering with user-friendly design to enhance the coffee brewing experience for enthusiasts and professionals alike.

Media Contact:
Matrix Press Relations
Email: support@matrixscale.co
Phone: +886-2-8227-5515