National Wood Sector Looks Set to Achieve Its Export Turnover Target of 12 Billion USD
News Type: Marketing News
Do Xuan Lap, Vietforest’s chairman said the market has faced fluctuations due to COVID-19, but domestic wood producers have not waited for customers and have sought new sales channels.
Nguyen Chanh Phuong, vice chairman cum general secretary of the Handicrafts and Wood Industry Association of HCM City (HAWA), said since exhibitions and fairs were halted during the pandemic, the association sought orders online and digitized exhibitions.
The HAWA Online Platform for Exhibition (HOPE), which connects Vietnamese wood processing and furniture firms with international and local buyers, was launched in August.
The impact of COVID-19 showed Vietnam’s current wooden furniture export supply chains have not been good, depending on imported raw materials.
However, they were quickly linked together, minimizing dependence from outside. Since then, businesses have offered products such as kitchen cabinets and bathroom cabinets, creating a breakthrough for Vietnamese firms.
Earlier, export wooden furniture was mainly outdoor furniture. Now businesses have identified products such as kitchen cabinets, bathroom cabinets, and decorative boards as important.
In the first nine months of 2020, kitchen cabinets and bathroom cabinets alone achieved an export value of nearly $1 billion, up more than 80 percent over the same period in 2019.
Ha Cong Tuan, deputy minister of Agriculture and Rural Development, said the results have shown that local firms have creativity in administration, negotiations, and developing new products.
He said the wood industry should improve product competitiveness and increase productivity for sustainable development.
The deputy minister said associations and enterprises in the wood processing and exporting industry need to have a good understanding of Government Decree 102/2020/ND-CP on Vietnam’s timber legality assurance system.
The implementation of this decree would not only help reduce non-tariff barriers on traceability and accountability to the EU market but also create a positive reputation for Vietnam’s wood industry in other markets.
Hiep said businesses should work together in addition to investing in machines and technologies.
To build a whole business community, it is essential to have policies from the State to establish a concentrated specialized industrial park. After that, businesses could cooperate to create specializations in production, helping reduce investment and transportation costs, he added./.