WELLCOUPLE INTERNATIONAL CO., LTD.

Booth No: Q908

Exhibitor Profile

Strega was created in 1860 in Benevento, Italy. Its name means “witch” in Italian and was inspired by the ancient legends of witches associated with the region. This distinctive liqueur is crafted from more than 70 herbs and spices sourced from around the world. Selected ingredients include Ceylon cinnamon, Florentine iris, juniper from the Italian Apennines, Jamaican pepper, and wild mint from the Sannio region. Its signature golden-yellow color, known as “Witch’s Yellow,” comes from saffron extract. After distillation, the liqueur is aged in oak barrels, allowing its herbal, spicy, and woody notes to blend naturally. Fresh aromas of mint and juniper lead into warm spices, delicate floral notes, and a gentle sweetness, creating a refined and balanced taste with a long finish. For five generations, the Alberti family has carefully preserved Strega’s secret recipe and traditional production methods, carrying forward the distinctive Italian character of this celebrated liqueur.