USA Buffalo Trace Distillery’s Bond & Royal premium spirits portfolio is officially launched in Taiwan! 

Buffalo Trace, the legendary American distillery with a distilling history of more than 200 years, was named the Global Best Distillery 2022 by Whisky Magazine early this year. Its Bond & Royal premium series has always been a sought after portfolio for spirits connoisseurs around the world. This year, these premium spirits are officially brought in by DXCEL Company, Buffalo Trace Distillery’s Taiwan representative. In addition to the classic American bourbon whiskies, there are also a variety of vodka, tequila and cognac in this exciting offer! The star of the show must surely be the limited-edition Weller Wheat 12-year-old bourbon whisky, limited to 600 bottles to Taiwanese whisky lovers for the very first time! Head to your nearest liquor store immediately if you want to grab one, as stock is expected to deplete very quickly.

Weller 12-Year limited edition for sale in Taiwan for the first time. Limited to 600 bottles only!

Weller Wheat 12 Year Bourbon Whiskey, which has won 97 major whisky awards, including double gold medals in the North American Bourbon Whiskey Competition in 2020, comes from Kentucky, USA, and is named after William Larue Weller, an important figure in bourbon history. Made by the world's leading distillery, Buffalo Trace Distillery, it is based on the same mash bill recipe for the world-renowned Pappy Van Winkle. Weller 12-Year tasting note is rich in almond, cream, corn, roasted vanilla and has a smooth balance flavor. The rich wheat and oak flavors in the nose are distinct, the palate is smooth, and the finish is long. It is the first bourbon whiskey to substitute the traditional rye with wheat. Hence many drinkers refer to it as “the original wheated bourbon”. This rare limited-edition Weller Wheat 12-Year Bourbon Whiskey will be officially released in Taiwan, capped at 600 bottles. You will have to seek it out and grab it fast, while stock lasts.

Weller 12-Year Wheated Bourbon Whiskey is on sale for the first time, limited to 600 bottles!

DXCEL Taiwan is the official representative for the USA Buffalo Trace Distillery’s Bond & Royal premium series, and is introducing a wide range of premium American Bourbon Whiskies locally for the first time!

DXCEL Taiwan attaches great importance to the growing popularity of American classic spirits among Taiwanese spirits drinkers. This year, it officially introduced the Bond & Royal series under the American Buffalo Trace Distillery. The premium portfolio includes bourbon whiskies such as Buffalo Trace, 1792 small batch, Sazerac Rye, Eagle Rare 10-Year, Colonel EH Taylor, Weller Wheated Bourbon and more, plus a selection of other spirits including Seignette Cognac, Wheatley Vodka, Jung & Wulff Rum, Corazon Tequila, as well as Paul John Single Malt and Myer's Rum. Malcolm Tan, general manager of DXCEL, said: "Taiwan whisky market is known for its intense competition, represented by hundreds of whisky brands from around the world. Local drinkers here are always exploring for the next big thing. This year we have introduced premium spirits from the world's most award-winning American legendary distillery. I am looking forward to sharing these finest spirits with the Taiwanese connoisseurs.”

DXCEL appointed Alex Chang, the first Buffalo Trace Distillery brand ambassador in Taiwan, to develop and grow the American Bourbon Category in Taiwan!
To grow and expand the American bourbon whisky category in the Taiwan market, the first brand ambassador of Buffalo Trace Distillery in Taiwan, Alex Chang, was appointed by DXCEL and Buffalo Trace Distillery this year. Alex is a career whisky lecturer and a holder of the American Bourbon Stewards Class II license. Professionally certified, he is also the founder of the Philadelphia Whiskey Club and Taichung Whiskey Club. He has held hundreds of spirits tastings in Taiwan and in the United States. He is bilingual and has rich American whisky knowledge and barrel selection experience. Since 2022, together with DXCEL Taiwan, Alex has been tasked with promoting Buffalo Trace and its other premium bourbon brands. In early spring this year, he visited the Buffalo Trace Distillery and Barton 1792 Distillery in Kentucky USA, to personally curate and select special barrels for the Taiwan market. Taiwanese drinkers will have the opportunity to taste this curated bourbon in the second half of the year. The private barrel series will certainly injects more American Bourbon drinking culture and add a unique drinking experience to the Taiwan market. Alex Chang, the Buffalo Trace Distillery brand ambassador for Taiwan, shared: "I am very passionate about the whisky industry. Born in the United States, I have a considerable degree of love and understanding of American bourbons. I am very honored to be the first Taiwanese brand ambassador of Buffalo Trace Distillery. For me, the divine spirits of Buffalo Trace Distillery are a gift from God! I am very happy to work with DXCEL to jointly develop the Taiwan American Bourbon market.”

The Bond & Royal series of Buffalo Trace Distillery officially debuted, and the premium spirits portfolio is represented by DXCEL Taiwan. Malcolm Tan (L), General Manager DXCEL and Alex Chang (R), Buffalo Trace Distillery Brand Ambassador.

【About Buffalo Trace Distillery】
Buffalo Trace Distillery is located in Kentucky, USA. It has been established since 1775 and has rich distilling experience. The distillery hall-of-fame legends includes the honorable E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. et al. Buffalo Trace Distillery is a fully operational distillery producing bourbon, rye whiskey and vodka, among others, and is a National Historic Landmark and is listed on the National Register of Historic Places. Since 2000, the distillery has won 35 awards from Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. George T. Stagg was named World Whisky of the Year in 2022 and Thomas H. Handy was named the World's Best Whisky the second place. Since its establishment, it has accumulated more than 1,000 high-quality whisky awards. In 2022, it was voted the world’s best distillery of the year by Whisky Magazine, the most coveted award in the industry.
✧Official website of Buffalo Trace Distillery brand: http://www.buffalotracedistillery.com/media

【About DXCEL Taiwan Company Limited】
DXCEL Taiwan Co. Ltd. is a professional premium alcoholic beverage import company. It acts as an agent for international reputable brands, and is engaged in domestic channel marketing and brand development. Headquartered in Shanghai, China, it is a multinational trade and marketing enterprise. DXCEL has a full range of service capabilities, including brand management, sales promotion, distribution and business planning, and has sales offices in major cities in Taiwan. At the same time, it has two major warehousing and logistics partners in Taiwan, providing professional and comprehensive door-to-door delivery and services to customers across Taiwan island. As a professional importer and brand representative of international brands, DXCEL’s product portfolio has also become more diversified with the growth of the Taiwan business. The products include a wide range of high-end spirits, craft beers, limited edition bourbons & whiskies, boutique beverages, etc. The brands carried originate from the United States, Mexico, United Kingdom, Netherlands, Sweden, Belgium, etc.
✧DXCEL Taiwan Official Website: https://www.dxcel.tw/
✧DXCEL Taiwan Instagram: https://www.instagram.com/tipsyjoie.tw/