Hong Kong-based original high-end pet luxury brand MMCHOKK officially debuts at the Taipei Pet Fair! Managed by a European fashion design background, the brand blends European aesthetics, sustainable materials, and luxury-level craftsmanship. This exhibition is packed with highlights, including four flagship star products and the highly anticipated debut of a cross-border collaboration with a century-old Japanese home furnishing brand, bringing a new trend of top-tier, highly differentiated luxury selections to the Taiwanese high-end pet market.

Highlight 1 | The Biggest Highlight of the Exhibition – First Look! KITAMURA MAKURA Collaboration Pet Bedding

The highlight of the exhibition: the global debut of the collaborative pet mattress series with KITAMURA MAKURA, a top-tier home furnishing brand with 102 years of history in Nagoya.

The entire series uses top-grade Japanese functional fabrics and continues the century-old craftsmanship tradition, bringing top-tier home furnishing standards to pets. Its support and durability surpass market levels, redefining the luxurious experience of high-end pet rest. This is the most anticipated cross-border collaboration of the exhibition.

Highlight Two | Czech Republic Imported Crystal Handmade Collar | Luxury-Grade Craftsmanship

A classic flagship bestseller from the brand, featuring carefully selected high-transparency crystals from the Czech Republic, meticulously hand-set by experienced artisans, resulting in a delicate and three-dimensional reflective texture. Paired with custom-designed premium hardware, it presents a luxurious, high-end feel. An anti-lost ID tag can be added with full payment, perfectly combining sophisticated aesthetics with the safety features most valued by pet owners, making it an essential star product for attracting customers in high-end stores.

Highlight Three | Newly Upgraded Ergonomic Functional Chest Brake | Comprehensive Evolution in Pressure Reduction and Safety

The newly upgraded functional chest brake features a unique three-dimensional pressure-distributing cut structure, effectively dispersing the force of sudden pulls and significantly reducing the burden on the dog's chest and spine. Made with highly breathable functional materials, it is comfortable and breathable for extended wear, preventing skin irritation. Featuring a professional dual-traction point design, it can be used for walks, training, and outdoor activities, combining safety protection with a stylish appearance.

Highlight Four | Multi-Scene Fashionable Pet Apparel + New Human-Pet Combo Outfits | Expanding the Landscape of Human-Pet Fashion

This exhibition will also showcase a complete series of functional pet clothing, featuring water-repellent, warm, and breathable designs tailored for outdoor camping, commuting, and all-weather applications. The exhibition will also preview the upcoming "Human-Pet Parent-Child Combo Outfits," breaking through traditional pet clothing frameworks to create a consistent and high-quality aesthetic for human-pet life.

About MMCHOKK

A Hong Kong-based high-end human-pet fashion lifestyle brand, specializing in premium crystal accessories, functional harnesses, outdoor pet apparel, and high-end pet furniture. With "European aesthetics, sustainability, and ultimate safety" as its core values, the brand uses sustainable and environmentally friendly fabrics with a quality comparable to top-grade Italian leather, striving to create a safe, comfortable, and high-quality refined lifestyle for modern pet-owning families.