FASTER, MORE COMPACT LENSES ENHANCE THE X SYSTEM LENS LINEUP: XCD 2.5/55V,XCD 2.5/38V
Exhibitor: SHRIRO TAIWAN LIMITED
Date: 2023-09-07
Booth No.: J328
The XCD lens range now expands to 13 lenses in total with the launch of the XCD 2,5/38V XCD 2,5/55V. Each new lens has been designed with a compact, lightweight build, all while maintaining Hasselblad’s top-class optical performance. The fully upgraded focusing module, with its stepping motor, enables faster and more accurate autofocus, and the optimized leaf shutter is more compact, providing flash sync at all speeds.
Each of these new XCD lenses have a full-metal body with an engraved distance scale and an H logo engraved on both the focus ring and the lens control ring, delivering unique aesthetics. Photographers can now conveniently switch to Full-time MF using the lens by simply pulling and pushing the focus ring to change between AF and MF, and check focus and DOF readings in MF mode. Additionally, the new lens control ring supports function customization, and photographers can now change what to control with the ring according to their preferences to make shooting more intuitive and efficient. While the XCD 38V and XCD 55V lenses are compatible with any X System camera, they perform to their full potential when used with the X2D 100C.
The XCD 38V is ideal for shooting documentary, street, and landscape photography. The XCD 55V is suitable for full or half-length portraits, as well as for shooting documentary, still life, and daily photography, providing image makers more options for their preferred photography genre.
Per Nordlund, Hasselblad Lead Optical Designer commented, “The ambitious development goals we set for these lenses proved to be quite the challenge. We looked toward faster focusing, better operational features, and the highest possible optical performance in a more compact shape. The end result has been well worth the effort – everything falls into place, making the user experience straightforward and natural.”
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